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Empowering inspiration - the future of travel search

Empowering inspiration - the future of travel search

Publicatiedatum woensdag 1 februari 2012
Auteur(s) PhoCusWright

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Beknopte samenvatting

How will travelers search for travel online in the future? How will technology evolve in the future to provide a smarter user experience? How will the future of travel search impact travel professionals’ businesses?

Millions of travelers start planning their holidays by exploring different destinations via their computers, tablets and mobile apps or even engaging with their social networks – all facing various degrees of satisfaction during the travel planning process. In today’s economy, consumers are cautious about where and how much they spend and wish for a seamless shopping experience. When every cent counts, it is crucial for travel professionals to understand travelers’ behavior to influence those with the greatest potential – and ensure they develop the best strategies for engaging consumers.

Amadeus commissioned this study to understand how consumers will search for travel in the future. Over ten years have passed since the first online travel website was launched. Today, we believe we are at the forefront of a technological evolution in travel which we refer to as Online Travel 3.0. This concept recognizes the power shift from suppliers to retailers and to end-consumers, who have increasingly become expert travelers. It is therefore key for Amadeus to understand how travel shoppers are currently searching for travel now and in the future.


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